Sniply Analytics will report the correct numbers, but often times Google Analytics will report lower numbers.
This is because many browsers ship with a 'Disable Third Party Cookies' option and Safari enables this option by default. This option prevents Google Analytics from reporting Safari users who visit your Sniply links.
Sniply Analytics will accurate report the number of clicks on your links, but Google Analytics won't register most Safari visitors, often resulting in ~30% less reported traffic than seen on Sniply Analytics.
If you would like Google Analytics to report the correct numbers, you can attach the Google Analytics tracking code to your Sniply links. Here's a step-by-step on how you can do that https://sniply.zendesk.com/hc/en-us/articles/205679825
