Conversion is calculated by taking the ratio between Sniply Clicks and Sniply Engagements. If 100 people click on your Sniply link and 10 of those people click on your Sniply call to action, then your conversion rate would be 10%.
The average conversion rate across all our users is between 5-10%, which means that for every 100 clicks you get on your Sniply link, you can expect 5-10 click-throughs to your call to action.