What is a Conversion Pixel?

In Sniply Analytics, you'll find the terms Clicks and Conversions. 

Clicks are when people click on your link to view the page you shared. Conversions are counted as when they click-through into your call-to-action to reach your destination page.

However, just because someone clicked on your call-to-action to reach your destination page doesn't mean they ended up making a purchase or taking action. To track this, we have Verified Conversions.

Verified Conversions are tracked through a Conversion Pixel. For example, you can add a Conversion Pixel to a post-purchase thank you page which will help you track how many people who clicked on your call-to-action ended up making a purchase.

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Got it? Now you can learn how to setup a conversion pixel!

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