What is A/B Testing?

Sniply is a conversion tool and optimization is a key part of improving conversions. A/B Testing, also known as Split Testing, will help you test and measure the results of different call-to-actions.

You can add multiple variations to each Campaign for A/B Testing different messages. All Snips under that Campaign will automatically rotate through your variations and generate data to reveal which variation is the most successful.

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Got it? Now you can learn how to add an A/B variation!

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