Call-to-Actions contain groups of snips sharing common characteristics. Call-to-Actions contain your message and action link along with your customization settings. Every snip belonging to a single Call-to-Action will share those settings.
For example, Call-to-Action A can contain a blue button linking to google.com. If there are 30 snips assigned to Call-to-action A, then all 30 snips will contain the blue button linking to google.com.
Any changes I make to Call-to-Action A will apply to all 30 snips. Any new snips I create under Call-to-Action A will also reflect these settings. Call-to-Actions are great for organizing groups of snips and segmenting the analytics for different marketing initiatives.
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Got it? Now you can learn how to Create a Call-to-Action!